I was brought in to architect a full-funnel growth system that moved away from generic outreach toward a "Creative-First" acquisition model. By engineering high-fidelity video assets tailored to business owners and deploying high-friction, "Education-First" lead forms, I successfully qualified high-intent prospects while simultaneously slashing the cost of acquisition. This transition transformed their Meta Ads account from a cost center into a scalable, high-performance ROI engine.