RESULTS
1. WaterUps (E-commerce)
Optimised high-ticket e-commerce performance by doubling the website conversion rate from 0.8% to 1.5%. My design and email strategies supported a peak monthly revenue of $145,083 and achieved a 27.95 ROAS on core seasonal product bundles.
2. Infinity 22 (B2B Lead Gen)
Re-engineered the creative funnel for professional accounting services, resulting in a 511% surge in lead volume within a single week. By shifting to high-fidelity video assets and education-led design, I helped reduce the Cost Per Lead (CPL) by 81%, bringing it down to a highly efficient $8.66.
3. Mr Fox In A Box (Institutional B2B)
Developed a specialised creative strategy to navigate complex government-funded sectors (NDIS and Aged Care). These targeted campaigns consistently generated 70+ qualified institutional leads per month with an industry-leading Cost Per Lead as low as $1.65.
4. Grow It Local (Membership & Community)
Scaled a diverse gardening community by overhauling fragmented creative into a professional, performance-driven asset library. This shift in design quality drove 170+ new monthly registrations at a cost of just $2.68 per member, while generating over 12,000 monthly link clicks.
