Creative Strategy - Food2Soil

Creative Strategy - Food2Soil

Creative Strategy - Food2Soil


Food2Soil is an innovative Australian bio-fertiliser brand dedicated to turning waste into wealth by providing high-performance, microbe-rich soil nutrition for the conscious gardener.

INDUSTRY: SUSTAINABLE GARDENING / ECOMMERCE

INDUSTRY: SUSTAINABLE GARDENING / ECOMMERCE

Project Overview

In my role as a Creative Strategist and Marketing Consultant for Food2Soil, I transmuted a fragmented digital presence into a revenue-generating ecosystem. Beyond executing high-conversion Meta Ad campaigns, I served as a strategic partner, consulting on core marketing decisions and implementing an operational framework. I ensured brand consistency across every touchpoint, leading a full-funnel strategy that successfully bridged the gap between community education and measurable e-commerce growth.

Deliverables

40+ static/video assets for Meta per week

40+ static/video assets for Meta per week

RESULTS & WORK

RESULTS & WORK

RESULTS & WORK

See more of my work

See more of my work