
Food2Soil is an innovative Australian bio-fertiliser brand dedicated to turning waste into wealth by providing high-performance, microbe-rich soil nutrition for the conscious gardener.
Project Overview
In my role as a Creative Strategist and Marketing Consultant for Food2Soil, I transmuted a fragmented digital presence into a revenue-generating ecosystem. Beyond executing high-conversion Meta Ad campaigns, I served as a strategic partner, consulting on core marketing decisions and implementing an operational framework. I ensured brand consistency across every touchpoint, leading a full-funnel strategy that successfully bridged the gap between community education and measurable e-commerce growth.
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