
WaterUps is a premier Australian sustainable gardening brand built around water conservation, innovative wicking technology, and a mission to simplify the growing process.
Project Overview
This 18-month partnership was the ultimate test of creative transmutation. Faced with a library of unoptimised source imagery and zero budget for original content creation, I acted as a Creative Strategist to turn "raw" materials into high-converting assets. By applying advanced editing techniques and psychological triggers to a limited content bank, I developed a bespoke visual language that scaled the brand to over $100,000 in revenue in a single month.
Deliverables
5-10 static/video ads for Meta per week
Weekly email to 4000 subscribers











