Touchstone Counselling provides specialised, empathetic mental health support designed to help individuals navigate their journey toward healing and resilience.
The Challenge
Touchstone Counselling (led by Mental Health Social Worker Julie Chalmers in Brisbane) needed to establish a steady pipeline of high-intent clients for specialised therapy services. The primary focus was generating qualified leads and high-value direct doctor/GP referrals for WorkCover claims and NDIS mental health support in a competitive healthcare landscape.
Key Actions
Built and deployed targeted Meta Lead Form campaigns specific to WorkCover rehabilitation and NDIS participant mental health support.
Optimised Google search visibility and targeted digital channels so medical professionals (GPs) searching for urgent client care options could seamlessly locate and refer to the practice.
Established rapid lead-handling processes, including manual lead forwarding and inbox/CRM integration workflows to ensure immediate follow-up on day one of campaign launch.
The Impact
Immediate Campaign Traction: Launched with immediate impact, generating 3 qualified leads on Day 1 and scaling to 25 NDIS leads and 18 WorkCover leads via Meta Lead Forms.
Direct GP & WorkCover Conversions: Successfully drove high-value, direct referrals from medical practitioners (including urgent GP referrals from new areas like Chapel Hill via Google search).
Automatic Client Conversions: Secured multiple direct GP WorkCover referrals that automatically converted into long-term practice clients, providing immediate, high-value ROI for the practice.
