The Challenge
Scale e-commerce sales for self-watering wicking systems while managing multi-channel campaigns, improving website conversion rates, and expanding community lead acquisition across Australian schools and local organisations.
Key Actions
Multi-Channel Performance Strategy: Managed and scaled Meta Ad campaigns across seasonal promotional windows (Spring Bundles, Green Friday, and Christmas).
Website CRO & Conversion Optimisation: Supported site upgrades that nearly doubled website conversion rates from 0.8% to 1.5%.
Creative Production & UGC Video: Scripted, edited, and produced UGC-style video ads that earned praise from agency leadership and delivered consistent 10+ ROAS.
Data & Demographic Analysis: Conducted deep-dive audience auditing across Meta and Google Ads, identifying key buyer demographics (45+ homeowners, female skew, suburban/metro density) to refine platform targeting.
B2B & Community Grant Campaigns: Designed and optimised the Schools Grant Program funnels, testing copy angles (including SAKGF references) to capture high-volume leads.
The Impact
$145,083 Single-Month E-Commerce Revenue: Scaled overall online sales in October with orders up 29%.
High-ROAS Ad Campaigns: Achieved a 24.74 Meta ROAS ($54,528 revenue) and 14.23 Google ROAS ($36,305 revenue) during Spring Bundle campaigns, plus a 14.14 ROAS ($25,867 revenue) on Green Friday Meta Ads.
210 School Grant Leads Generated: Lowered Cost Per Lead (CPL) down to $2.09 through targeted A/B copy testing.
